The 5 Ways Marketing is Like Fishing

1.     Bait the hook – you wouldn’t bait a fish hook with this...    

      Fish don’t like potatoes. You have to figure out what bait to use before you can expect to even try to catch anything. Or to put it simply learn what your audience wants and figure out how to deliver it. In a way that is unique to you. That would be your unique selling point.

      2. Cast the line – This is how you get out there, get noticed, get seen. You cast a line so that people know you’re there. This is probably the most time-consuming step. You have to market yourself. This often takes more time than the creation of your content.

      3. Wait for bites – Sometimes it’s just a matter of time, sometimes you get bites right away, sometimes you have to be a bit patient.

      4. Check the line – If you’re not getting enough bites, or not getting any bites, then you check the line and make sure it’s solid, secure, and cast again. That means looking at similar sites or blogs that are talking about the same subjects. See what they do, if you’re stumped, ask for advice. Find a forum that has what you want. Search and learn.

      5.   Reel them in – When they start biting, you reel them in, set up your freebies to give away, get your email list going, put all your juicy tidbits together so that the fish will bite and keep biting every time you cast off. Be personal and human in your contact with potential clients or customers. They want to feel that they’re talking to a real human, not a machine.

Then you’ll have a complete and beautiful bounty every time. And you know by bounty I mean money.

Remember that determination, being good at what you do, and learning from your mistakes will get you farther than not trying anything. Don’t be afraid to fail forward, engage, and keep learning on this journey called life.

I enjoy making proclamations, so here’s one: What I value: learning, acceptance, compassion & empathy, eco-conscious living, healthy holistic lifestyles, good food, and healthy decadent recipes. There are many more that I could add to this, but this is enough for now. I just wanted to end on a positive note, because I heard Henry Winkler speak at a Yale University commencement and he said:

“Never put a period on a negative thought.”

I hope you enjoyed the post. And I hope that you’ve gained something from my writing: entertainment, amusement, or information. Please check back soon and subscribe to my blog until I have email subscriptions up and running.

Take care!

Layla Rose: The Goth Writer